Re: IML: Imperials are Rare

[PAUL WENTINK <randalpark@xxxxxxx>]

They would have built more of Imperials if the buying public had been 
interested. 1957 and 1964 were years that they were. Most years hit 
around 12,000 cars. The good years topped 25,000. There were some sales 
successes in the early 1970s, but I have not researched those models.

Paul W.


-----Original Message-----
From: Hall, Marc F <marc.f.hall@xxxxxxxxxx>
To: mailing-list@xxxxxxxxxxxxxxxx
Sent: Wed, 5 Dec 2007 4:38 pm
Subject: RE: IML: Rare



Hi from soggy WA State,

 

Despite our beauties being labeled "Boats" on occasion, I have yet to 
see an Imperial navigating our flooded motorways yet !!!

 

Rare implies exceptional quality or value, scarce signifies 
insufficient quantity.  

 

A huge contingent of our club would probably agree on the statement 
that Imperials generally met the exceptional quality measure, and value 
is of course in the eye of the beholder.  Built to last comes to mind. 

 

Were insufficient Imperials produced annually to meet the demand curve 
of the adoring public?  Did Chrysler to manufacture the "perfect 
number" of Imperials (supply curve) to intersect the market demand 
curve each year?  I have no clue, but the answer would address the 
scarcity facts. 

 

FYI: Biz school case study of Porsche's supply demand curves indicated 
that Porsche makes just enough of each model to maximize their profit 
margin, not satisfy demand.  Too few produced miss potential revenue, 
too many dilute the long term brand image and actually lower overall 
profits.  Porsche does not want to fully appease the market "thirst" 
for their unique products.

 

You can learn a lot from the auto industry!!!

 

Marc

 

Regional Director
Customer Support Program Management
Boeing Commercial Aircraft Services
206-409-4853  Mobile phone
206-766-5419  Office Phone 

 


From: Billimp68@xxxxxxx [mailto:Billimp68@xxxxxxx]
Sent: Wednesday, December 05, 2007 4:06 PM
To: mailing-list@xxxxxxxxxxxxxxxx
Subject: IML: Rare





List,

 

Quite often we hear, or read, the word "Rare", used in the description 
of automobiles.  My question, does being rare really add to the value 
of vehicles, or is it just wishful thinking on the part of the owner or 
of the

seller?  We know that all Imperials are rare, in fact, they were rare 
when they were manufactured, but this does not seem to have much of an 
effect on current numbers sold or asking prices.

 

Bill/Imp, 68's  

 






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