Re: IML: FLOATING POWER

["Rob Kidd" <rlkidd@xxxxxxxxxxxxxxxx>]

I can remember as a kid, a classic Warner Bro. cartoon that
showed a race car driver lifting the hood of his car, and
it had the engine floating in water. And it had a label
"Floating Power" on it. I didn't know what it meant then.
Some slick advertising back then! Rob.   


On Fri, 1 Feb 2008 10:59:45 -0500
 "Tom Scott" <shelbyguy@xxxxxxxxxxx> wrote:
>I just got done reading 'Chrysler', the biography of
>Walter P by Vincent Curcio.  Very well written book that
>gives a lot of insight not only to the man's business
>acumen but also as to how he conducted his personal
>affairs also.   The guy wasn't a saint but his positive
>qualities far outweighed his negative traits.  Anyway, I
>believe this passage is from that book.  I remember there
>being a chapter dealing with the early Depression years
>and Chrysler's 5 year quest to alleviate the vibration
>problem from which all manufacturers suffered.  There is
>quite a bit written about the development, testing and
>marketing of the Floating Power engine mounts.  There are
>also some pictures of Walter P's 32 Imperial Limo and
>Walter, Jr's 32 Imperial Roadster.  Anyway, the book
>states, 'What he (WPC) gave the public was the new
>"Floating Power" Plymouth, introduced to the public on
>July 5, 1931.'
>If you've got the time, the book is a good read but not a
>one nighter..666 pages.
>Tom
>60 Crown
>----- Original Message ----- From: "Burton Bouwkamp"
><northburt@xxxxxxxxxxx>
>To: <mailing-list@xxxxxxxxxxxxxxxx>
>Sent: Friday, February 01, 2008 9:28 AM
>Subject: IML: FLOATING POWER
>
>
>> This is from the Allpar website in a writeup about the
>1931 Plymouth PA 
>> model:
>>
>> "The big news in the engine department was not really
>the engine, but 
>> rather the method of mounting the engine into the
>chassis. "Floating 
>> Power" it was called, and it would become a Plymouth
>(and Chrysler 
>> Corporation) trademark. Interestingly enough, the
>Plymouth was the first 
>> car in the Corporation to use Floating Power but it
>would soon be adopted 
>> not only across the board in the Corporation's own cars
>within 6 months, 
>> but other makers would adopt it (paying royalties for
>its use) as well."
>>
>>
>>
>> Burt Bouwkamp
>>
>
>
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