Re: IML: CHRYSLER IMPERIAL 81-83 & 90- 93-=WHY??

["anthony romano" <mamrom@xxxxxxx>]

John, with all respect to your answer. Back in the 90's Chrysler sold many
Dynastys, New Yorkers , Salons and Fifth aves. It was a big seller for them
so much that the body style stay true from 88-93. The Imperial was a take
off from those cars.-Anthony


----- Original Message -----
From: "john sadowski" <jsadowski@xxxxxxx>
To: <mailing-list@xxxxxxxxxxxxxxxx>
Sent: Tuesday, August 15, 2006 2:50 AM
Subject: Re: IML: CHRYSLER IMPERIAL 81-83 & 90- 93-=WHY??


> The big difference this time is that they have a huge success with the
300.
> The last 2 generations only had luke warm offerings in the overall lineup.
> With the D/C partnership, Chrysler is more likely to be taken seriously as
a
> luxury car builder.  I'm betting that if the stretched version of the 300
> does well, the new Imperial won't be too far behind it.
> John
> ----- Original Message -----
> From: "Kenyon Wills" <imperialist1960@xxxxxxxxx>
> To: <mailing-list@xxxxxxxxxxxxxxxx>
> Sent: Monday, August 14, 2006 10:04 PM
> Subject: Re: IML: CHRYSLER IMPERIAL 81-83 & 90- 93-=WHY??
>
>
> > Look at what Chrysler has done with the current
> > incarnation of the 300 and you have a window into
> > what's likely with whatever they do with/to Imperial.
> >
> > The 80's and 90's incarnations were probably similar
> > in that they were efforts to put a car into a
> > marketing or   linup niche perceived by the
> > strategists as needing to be filled more than they
> > needed continuity and context to what had come before
> > - One had 2 doors and the other was FWD, so....
> >
> > Prior to that, Imperial flowed as a line from 1926 to
> > 1975 as the pinnacle product in the line of offerings
> > from a strong and vibrant company.  The Chrysler of
> > 1981 and 1990 (and perhaps 2006?) is a markedly
> > different company.
> >
> > I like the later cars and don't intend to slight them
> > - just comparing what I think are facts.
> >
> > It doesn't really matter, does it?  The target market
> > for the Imperial has nothing much to do with what we
> > know Imperial to be, just as the current 300 does not
> > have much of any real connection to the 300 name of
> > the past (that I can see, anyway).
> >
> > -Kenyon
> >
> >
> >
> > --- anthony romano <mamrom@xxxxxxx> wrote:
> >
> >> Hello! Help me to understand why the "Comeback" of
> >> the 80's and the 90's Imperials never took off as a
> >> sort after car? In my opinion, the cars had the edge
> >> in style and engineering. Both cars were ahead of
> >> its time with amentias. So with all this, was it a
> >> marketing blunder or was it only intended to make a
> >> "Cameo"  appearance for those years. It makes you
> >> think that the new Imperial concept car might have
> >> the same fate, unless Chrysler really intends to
> >> resurrected permanently as to compete with the ever
> >> growing Luxury market. Let's face it, back in the
> >> day Imperial had only two rivals to compete with,
> >> unlike today fierce competition.
> >>
> >>
> >>                         Your Thoughts Appreciated!
> >>
> >>                                          Anthony
> >
> >
> > Kenyon Wills
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